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Engaging Readers Through Your Online Author Presence
Introduction
About SkipJack Publishing's Online Courses (6:34)
About the Instructor (4:24)
Introduction/Logistics for Engaging Readers Online (2:39)
Foundations
Your Publishing Business (13:28)
No Runny, Buggy Ketchup (12:58)
Focus on the 5Rs (7:27)
Engaging Readers Online Basics
Why Must An Author Be Online? (3:38)
Author Website (11:51)
Author Blogging (9:24)
Online Cross Promotion (2:47)
Amazon Author Page (10:01)
Book Sales Pages (8:29)
Facebook Profiles and Pages (8:25)
Events Online (5:28)
Street Teams (4:35)
Goodreads Author Pages (4:08)
BookBub Author Pages (5:04)
Pro Tips for Engaging Readers Online
Position Yourself for Pre-Order and New Release Alerts (2:52)
Social Media Ads (5:18)
Online Giveaways (3:22)
Rafflecopter (3:21)
Goodreads Groups (2:13)
Twitter? (3:10)
Pinterest? (2:54)
Instagram? (2:11)
Affiliate Links (3:04)
Making Social Media Easier (6:25)
Coordinated Social Media Buzz (4:44)
Takeaways
What's working out there in your "real world?"
If you remember nothing else, remember this.
Bonus Materials
Publishing Goals
Publishing Budget (Sample)
Editorial Calendar (Sample)
Social Media Tips for Authors
Rev Up Your Book Release With Coordinated Social Media
Teach online with
Why Must An Author Be Online?
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