No Nonsense e-Book Strategy

Should I have an e-book? Are e-book sales up or down? How do I make one? Do I need a mobi or a pdf or an epub or what? Where do I put my e-book? Where and how do I sell it? What's Kobo? Should I be on Nook, iBooks, and Google Play? I've heard about libraries and bookstores doing e-books. How can I get in on that? And what about subscription e-book sales?

There's a hundred questions for every one of those listed above, and we know it's overwhelming for an author to cut through the chatter and get to the point: what strategy should I pursue, and how do I go about doing it most simply and cost-effectively. When Pamela Fagan Hutchins published her first book as an indie, she decided to do it all by her onesie, so that she would know the answers, heck, so she'd know the questions. That control freak side of her served her (and now you) well, because she figured it out and now derives a six-figure income on e-book sales alone. Ride along with her as she navigates the storm-sieged waters of "What the heck do I do now?" to deposit you safely on friendly soil.